The latest installment of Trust Fund Challenge is short, punchy and a good encapsulation of what we do on TFC. "Why Do You Buy?" is a 10-minute short film about marketing messages and how they try to manipulate you into buying crap you don't need: in other words, it's how marketing works. Ric and I have fun with it and note that it's probably the first screen credit for David Rasche, who went on to star in "Sledge Hammer" and appear in numerous film and TV roles. But the best part of the show is the realization that director David Altschul went on to become the very thing he was warning about in this film.