Videodrone is a weekly(ish) feature looking at music videos from the last half century.
Letter from an Occupant (2000)
What happens when you write a perfect pop song and nobody hears it? Did it actually happen? Well, in the case of "Letter from an Occupant" by the New Pornographers, yes, it did happen and we are all better for it.
Of course, I'm being hyperbolic to say nobody heard it. The song was on the band's debut album, Mass Romantic, which was released on Mint Records in Canada in November 2000. The album got good notices (indeed, the NPs won a Juno for Alternative Album of the Year for it), but it didn't chart and "Letter from Occupant," which was released as a single in April 2002, didn't make much of a splash on radio or MTV. (Although I just discovered it was included on the soundtrack to the movie Jay and Silent Bob Strike Back in 2001.)
But dammit, it sure deserved to. The group was referred to as a Canadian indie rock supergroup, more as a joke than anything else since none of its members had any real success prior to joining. Head songwriter Carl Newman was previously in Zumpano, Dan Bejar was in Destroyer, John Collins was in the Evaporators, Kurt Dahle came from Limblifter and Blaine Thurier later became a filmmaker. Honorary Canuck Neko Case was already an alt-country solo artist, but her career didn't take off until later.
Case sang lead on "Letter from an Occupant," which was an upbeat power pop gem that was very different from Case's usual repertoire. There was a lot going on in the song, Newman told Pitchfork: "I remember 'Letter from an Occupant' was a pretty belabored song. It ended up being almost minimal, but I remember there's so much shit we put on it. There's a psychedelic 12-string guitar solo, a backwards guitar, there's a really cool synth that's in there but buried. At some point, you have to choose. That was the hardest part about mixing the thing: just making that judgment call. I only feel at peace with the record now because people seem to like it."
Newman's lyrics are also excellent. "The time that your enemy gives you/Good times are not the ones you want/I've cried five rivers on the way here/Which one will you skate away on?/The tune you'll be humming forever/All the words are replaced and wrong/With a shower of 'yeahs' and 'whatevers'/You traded me away long gone."
The video was directed by Michael Dowse, who went on to direct feature films including the beloved cult comedy FUBAR, the hockey comedy Goon, and several others. The video features the NPs performing the song in different locations with a screen in the background that jumps to the next scene. It likely got plenty of play on MuchMusic in Canada; if it got any MTV airplay, it was on 120 Minutes. I certainly never saw the video until YouTube came along years later.
I never heard the NPs on the radio, but rather discovered the band the way I learned about a lot of music in the early 2000s, through MP3 blogs. It was around 2003 when the band's second album, Electric Version, came out, that some of the blogs I followed started hyping the New Pornographers. I went back and discovered the greatness of Mass Romantic.
The early '00s was a great time for Canadian indie rock: The New Pornographers, Broken Social Scene, Metric, Wolf Parade, Stars, Arcade Fire, Death from Above 1979, The Dears, Joel Plaskett Emergency, Hot Hot Heat, Black Mountain, Land of Talk and on and on.
The NPs just released their 10th album earlier this year. Newman remains the band's leader and Case continues to work with the group, even though her solo career has really blossomed. The rest of the lineup has fluctuated over the years, but the band's output remains strong. Still, Mass Romantic and "Letter from an Occupant" was a hell of a launching-off point.
"Swimmers"
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